Partners

The arena works with partners across beverages, banking, travel, automotive and radio to support live entertainment in Dubai.

Coca-Cola

Naming rights partner

The Coca-Cola Company offers beverages across hundreds of brands worldwide. Its portfolio includes sparkling drinks, water, juice, tea, coffee and sports drinks. Coca-Cola is the arena’s naming rights partner.

Emirates NBD

Founding partner

Emirates NBD is a banking group serving customers across the Middle East, North Africa and Türkiye, with an international network of branches and digital banking services. It is a founding partner of the arena.

Emirates Skywards

Official airline rewards partner

Emirates Skywards is the airline’s loyalty programme, with Blue, Silver, Gold and Platinum membership tiers. Members earn and redeem Miles across travel, hospitality, leisure and lifestyle partners.

Genesis

Official luxury automotive brand

Genesis is the arena’s official luxury automotive partner. Its partnership connects customers with entertainment, branded activations and hospitality experiences at the venue.

ARN

Official radio partner

ARN supports arena events as the official radio partner, working with the venue and event promoters on coverage and audience engagement.